In the Media

Excerpt From Interview with Open Forum:

As a high school and college softball player, Jill Bigelow received top care to keep her body in top shape. Delivering her three children was the hardest events she has ever put her body through—and yet, she found that support for recovering moms, whose bodies suffer major trauma at birth, had very little post-birth support. Bigelow received more care as an athlete then as a new mom. That realization spawned a business, PELV-ICE, and a device, Mama Strut, aimed at supporting, in a physical sense, the bodies of moms who just gave birth. The Mama Strut is a soft brace for a woman’s midsection and pelvic area that can also accommodate hot or cold packs.

1. Why did you start your business?

I started PELV-ICE, like many entrepreneurs do, after experiencing a problem that did not have a solution that I thought was acceptable or effective. I was an athlete and have experienced many skeletal and soft tissue injuries and always got great orthopedic sports medicine care, including supportive braces, ice and heat therapy and physical therapy to aid my recovery. But after experiencing the most significant injury of my life—childbirth—I was given nothing that resembled a modern solution. At the time the only thing available were home remedies like a frozen diaper, ice in a glove, mesh underwear and belly wraps—all which can offer some relief but none are neat, easy, discrete or really address the seriousness of the injury to the pelvic floor that all new mamas experience to differing degrees.

My frustration led me to research and then invent an effective solution for pelvic trauma recovery and Mama Strut by PELV-ICE was born. I named our first product line Mama Strut because a strut is an engineering device that resists pressure. It also means to walk with a proud gait.

 Read more on OPEN Forum

Cheddar Mama Strut Interview

Excerpt from our founder’s interview with Cheddar:

Mama Strut is the first product launched by entrepreneur Jill Bigelow. The product is a wearable soft brace that is engineered to deliver heat and ice therapy to reduce birth pain, swelling and cramping from vaginal deliveries, c-sections, and vaginal prolapse. Bigelow sits down with Alyssa Julya Smith to discuss the company and what made her decide to come up with the device.

Pelv-ice Launches Product To Help Women Heal After Giving Birth


She Who Dares Interview Thumbnail

Excerpt from She Who Dares Interview:

“Jill Bigelow, founder of Pelv-ice, is a visionary mamapreneur who is not afraid to speak about women’s issues and challenge taboos. Her passion for postpartum care is admirable, and her ability to identify business opportunities is inspiring.

What we love most about Jill is that she just gets things done. We hope that this episode will motivate viewers to make their dreams happen, as well!”

She Who Dares by Chipotle Films

The Story Exchange Postpartum Interview Logo

Excerpt from The Story Exchange

I am on a mission to eliminate postpartum morbidity and mortality through technology enabled education, care and synced medical devices. I started my mission 5 years ago when I invented PELV-ICE, a utility patented total pelvic support with multi-directional compression and ice/heat therapy. The device, named Mama Strut (a strut is an engineering device that resists pressure and also means to walk with a proud gait) was specifically designed to manage pain, swelling, pressure and bleeding postpartum.

Mama Strut is highly effective but will not stop a women from an un-managed blood pressure illness or infection so, we recently partnered with Omron and Blue Spark Technologies to integrate blood pressure and temperature tracking with our pain management system. We are catching issues before they become problems. The platform, designed for mobile use, will give the patient access to evidenced based education, telemedicine and physical nurse/doctor visits. This is truly a revolution in post-birth care.

How do you define success? I am solving a real problem for real people. I identified a huge gap in women’s health care and am making huge strides to fix it. This will effect generations of not just women but families forever. Professional success is definitely a journey and not a destination for me. I have minor successes all the time that I try and celebrate to keep me moving forward towards my massive goal of changing the standard of care for all 130,000,000 women that give birth a year. You have to allow yourself those mini successes or the journey becomes too rough. Every day when I get an email, call or a Facebook post from a new mama telling me how much Mama Strut is helping her, I consider that a huge success along the path from one patient to millions.

– Read more on The Story Exchange

OB/GYN Endorses Mama Strut in Book She-ology (Book Cover PIctured)

Ob/Gyn to the stars endorses Mama Strut in her new book – She-ology

“Women using the Mama Strut not only have a whole lot less trauma after giving birth, they need fewer narcotics, have increased mobility, and experience better moods than women who suffer through.” -Sherry Ross/ M.D. F.A.C.O.G. Author, she-ology


Fit Pregnancy and Baby Logo

Mama Strut Featured on Fit Pregnancy and Baby:

From C-section scar healers to postpartum nutrition—and of course, lots and lots of pelvic support—these items will help ease your postpartum recovery so you can focus on your new little one.

“This postpartum support pelvic binder with ice and heat therapy is a lifesaver after you have given birth, for both C-section and vaginal deliveries. The belt is adjustable to give your pelvis the support that it needs to contract postpartum, and it is both breathable and machine washable (because you’re going to want to wear it every single day!). It comes with both hot and cold packs to place where you’re hurting to provide comfort where you need it most.”

Postpartum Products to Make Recovery Easier

Fit Pregnancy and Baby

The Mama Strut Maternity brace is featured on the Venga La Algeria, a TV feature in Mexico.

Venga la Alegría

11 Surprising Benefits of a Coworking Space

– Huffington Post

POPSUGAR Features Mama Strut Postpartum Brace

POPSUGAR Features Mama Strut Excerpt: Throughout pregnancy, expectant moms are bombarded with advertisements and advice for products that will make them comfortable and provide their lil ones with the best possible start. While some are outlandish and others are practical, a few make an impression that lasts throughout the nine months. Here are 12 that most moms-to-be probably didn’t even know existed before becoming pregnant themselves.

Postpartum ice packs aren’t a sexy topic, but they’re the reality of vaginal births. Anyone who’s had one placed between her legs knows that they don’t exactly stay in place. The newly released Mama Strut by Pelv-ice is a combination postpartum corset and short set with therapeutic ice pack and heat inserts that provide immediate support and relief after childbirth. With adjustable Velcro straps, the ice pack can be placed closer or further from the body as needed and worn under clothes so mom can go about her business while recovering. And once the body has healed from birth, the washable, bamboo, nylon, and spandex system can be used with heating pads for menstrual relief.

– POPSUGAR Features Mama Strut

Read the Full List Here…

Mama Strut by PELV-ICE founder Jill Bigelow is named a top healthcare entrepreneur to watch.

Mama Strut CEO Jill Bigelow Featured on Becker’s Hospital Review -137 healthcare entrepreneurs to know-

Becker’s Hospital Review

Best postpartum abdominal binder as reviewed by Project Motherhood. Mama Strut is Best Abdominal Binder, Hip Pain/Compression, Back & Pelvic Floor Support with Ice/Heat Therapy for Vaginal Pain, SI Joint Pain, Pelvic Pain, Diastasis Recti, Hernia, Post-Birth Prolapse

Project Motherhood Features the Mama Strut Postpartum Support Brace on their blog Seriously Life-Changing Product for After-Birth!


There were definitely times when I never thought the day would come, but I am finally past the pregnancy stage and home with our sweet little girl by my side every single day. Just like there are so many transitions that your body goes through to adjust to being pregnant, there’s also a lot to deal with during the postpartum phase. (Hellooooo soreness!) So, I’ve rounded up some products that are seriously my postpartum favorites and have lead to (what feels like) a life changing experience after giving birth.

Whenever you are sore coming home from the hospital whether you had a vaginal birth or c-section, the Mama Strut will be your go-to. It has inserts to help either apply cool or heat to your problem areas and also straps your stomach in to help your uterus shrink back to regular size. Cures multiple problems with one awesome tool!

– Project Motherhood

Real mom review of Mama Strut the best pospartum pain management

Mama Strut Review for Postpartum Relief

– Verywell

Mama Strut founder Jill Bigelow at We Work

WeWork Features Mama Strut

Excerpt – Thanks to WeWork team member Endi Simon, I recently learned the incredible story of Hollywood member Jill Bigelow: her invention, Mama Strut, helps new moms get back on their feet, offering the varying levels of support that they need. More than a product, Mama Strut—by Pelv-Ice, the name of Bigelow’s medical device company—helps the busy mother of three build lasting connections with thousands of other moms around the world. I spoke with the founder about improving women’s health care, a spontaneous and fateful conversation with Sir Richard Branson, and more. 

Tell us a little bit about you as an inventor, entrepreneur, and businesswoman.  

I wear a few hats! My background is actually in finance, focused more on hospitality and real estate, so I never thought that I’d come to be the creator of a medical device and then be the founder of a medical device company.

But if you look back at my background, my experiences do tie together nicely for this role. I was an athlete in high school and college playing volleyball, and I had a lot of soft tissue and skeletal damage from training and performing at a high level. I’d received physical therapy, MRIs, ortho doctor visits, etc., but when I had the largest injury of my life—childbirth—they gave me nothing. Just a few pairs of disposable underwear and ice inside of a medical glove. This was my “there has got to be a better way” moment, which as you know, is how many great inventions start.

WeWork Features Mama Strut

Read the Full Feature Here…

mom review of Mama Strut postpartum care system

Vancouver2Toronto Features Mama Strut

Excerpt- Childbirth is a life changing event, but it is also very taxing on the body, both before, during and afterwards. The Mama Strut by PELV-ICE™ is a patent pending medical device designed to help women with the recovery process by helping to ease the pain naturally, reducing the need to painkiller drugs though therapeutic heat and ice to manage discomfort. It works by supporting all sides of the pelvis, pelvic floor, abdomen, hips and lower back. Although every postpartum is different, almost all include discomforts of the pelvis’ soft tissue. Soft tissue needs time to rest to heal and is aided by ice and/or heat during the healing process. Protect, Rest, Ice, Compress, Elevate and Support (referred to by professionals as P.R.I.C.E.) are the main components of advice given by health care professionals when we damage our soft tissue. The Mama Strut is a device designed to aid in these areas.

A Mom’s Vision

Designed by a Jill Bigelow, a serial entrepreneur, finance professional, and Mom of three children, the Mama Strut is a wearable soft brace that can be worn under clothes, under loose-fitting clothes it’s difficult to notice. Jill was inspired to create the Mama Strut by looking at other braces for soft-tissue injuries, and discovering there wasn’t a lot of good solutions to all the problems new moms face problem on the market. The Mama Strut is also just the first product by PELV-ICE to utilize the system, Jill Bigelow plans to develop the technology for the Mama Strut into a range of other braces for soft-tissue injuries.

– Vancouver2Toronto Features Mama Strut

Read The Full Feature Here…

A Mom's Take Mama Strut Press

“We all know that delivering a baby is rough on your body. Mama Strut is here to help you though that time.”

– A Mom’s Take –

Center for Surrogate Parenting Mama Strut

CSP supports Mama Strut pregnancy support and postpartum care.

– Center for Surrogate Parenting –

Mama Strut Women's Founders Network

Women Founders Network Fast Pitch 2015 Winner

– Women Founders Network –

Mommy MD Guides Mama Strut

“I wish I had my Mama Strut for all three of my pregnancies”

– Mommy MD Guides –

Mama Strut Toddler Blog

“This is a must-have for the postpartum mama, regardless of how she gave birth.”

– Toddler Blog –

Mama Strut Wellness Mama

“The Mama Strut is a promising new product for IC patients.”

– Wellness Mama –

Mundo Ovo Mama Strut

“Cuidados no pós-parto: cinta Mama Strut”

– Mundo Ovo –

The Fab Mom Mama Strut Press

Excerpt from The Fab Mom:

“One of the newest and quite possibly THE most innovative post-birth system on the planet”

– The Fab Mom –

Mama Strut Best of Baby Awards

“Best Post Delivery Relief”

– Best of Baby 2015 –

Mama Strut on The Bump

“The comfort the Mama Strut provides is as profound as users say it is”

– Baby Center Review –

Mama Strut on Crickets Circle

“Wonder what you’ll need for recovering after giving birth?”

– Cricket’s Circle –

2014 New Arrival Cribsie Awards Mama Strut

“4.75 out of 5 for Innovation, 4.25 out of 5 for Utility. Seems like something clever to have on tap.”

– Cribsie Awards –

Mama Strut on Babycenter

“This week we fell in love with: Mama Strut Lady Parts Soother”

– Baby Center Blog –

Mama Strut on Belly Ballot

“PELV-ICE and their inaugural product  The Mama Strut™is a gift that a mom-to-be  might not even know she needs!”

– Belly Ballot –

Mama Strut on Popsugar Moms

“…postpartum corset and short set with therapeutic ice pack and heat inserts that provide immediate support and relief”

– Pop Sugar Moms –

Mama Strut Mom Trends

“This postpartum support kit is really everything your body needs”

– Mom Trends –

New Mommy Media on Mama Strut

“Mama Strut is the only pelvic brace device that supports all sides of the pelvis and incorporates therapeutic heat and ice…”

– New Mommy Media –

Project Nursery Mama Strut review

“The comfort the Mama Strut provides is as profound as users say it is”

– Project Nursery –

Mama Strut on Red Tricycle

“Nip the postpartum duck walk in the bud with Mama Strut‘s Pelv-Ice, a comfy biker shorts/girdle get-up”

– Red Tricycle –

Mama Strut Stroller Traffic Press

“It’s a brilliant way to soothe and relieve yet still be mobile.”

– Stroller Traffic –

Healthy Voyager Logo

“Mama Strut is just what the doctor ordered for postpartum pain without the need for meds…”

– The Healthy Voyager –

Mama Strut Talk Birth Logo

Very functional and has a lot of beneficial extras that are not present on a traditional belly wrap.”

Talk Birth

Press Announcements

Press and Innovation Awards

  • We Work Summit Awards Demo Day Competition 2017 – 2nd Place
  • Women Founder’s Network Innovation Competition 2015 – 1st Place
  • Silicon Beach Fest Innovation Fast Pitch 2015 – 2nd Place
  • Cartier Women’s Initiative Awards – Top 10 Finalist 2015 (North America)
  • MEPC Entrepreneurship Competition @ Viterbi School of Engineering/USC – finalist (2014)
  • AIM Incubator at USC – 1st Place (2013)
  • Silicon Beach Innovation Fest @ USC – 3rd Place (2013)

Creating category innovation in an entrenched market

Women's Founder NetworkPELV-ICE Founder Jill Bigelow’s guest post on entrepreneurship on Virgin’s website.   > Read Full Post

PELV-ICE wins Women Founders Network Fast Pitch Competition

Women's Founder NetworkTop venture capitalists, women entrepreneurs and professional services firms chose PELV-ICE
> Read Full Release

Pelv-Ice selected as one of the top ten finalists who will compete in its Womens Founders Network Fast Pitch Competition on October 20, 2015.

Women's Founder NetworkWomen Founders Network Announces Ten Finalists Who Will Compete for More Than $100,000 in Cash and Services at October 20, 2015 Fast Pitch Competition > Read Full Release

Keck Medical Center of USC Innovation AwardMama Strut™ Clinical Study
A clinical Study is currently underway on Mama Strut Postpartum Care System at USC.

“Postpartum Mama Strut users claim the device helps decrease postpartum pain and improve recovery. We are conducting a pilot clinical trial to assess these claims. We will be assessing factors such as pain score, overall mood, overall satisfaction with birth experience,and improved rates of breast feeding in users compared to non users with otherwise routine postpartum care.”

Study investigators are Dr. Sara Twogood and Dr. Alyssa Quimby, both assistant professors of Obstetrics and Gynecology at USC.

Postpartum Care Steps Into The 21st Century: PELV-ICE™ Debuts The Mama Strut™, A Groundbreaking Soft Brace For Post-Delivery Recovery
Los Angeles, CA August 25, 2014 – PELV-ICE™, a new medical device company revolutionizing the standard of care for pelvic soft tissue trauma, announces the launch of its debut product: the Mama Strut™, an adjustable soft brace created exclusively to improve postpartum recovery and comfort for new moms.